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Jaybird Advisors
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About Jaybird Advisors

Collage of individual people making up the face of a person

Our Mission

We partner with people who believe meaningful transformation is possible. 


With a holistic approach, Jaybird Advisors empowers people and organizations to solve their most pressing challenges. We work at your pace, embracing your rhythm. 


And we do it by focusing on the work at hand, not just the leader. Because our goal is to help you create sustainable, impactful results. 

Group of individuals forming one body

Our Approach

Jaybird Advisors is a boutique consulting firm that helps people and organizations solve important challenges. 


Our work is built on the understanding that transformation happens not only at the organizational level but within each individual who contributes to that mission. As such, we strive to build collective capacity and enhance individual agency, allowing teams to collaborate in innovative, adaptive ways. 


The Jaybird approach is research-driven and human-centered, which ensures solutions are based on data and evidence, as well as trends. This consultative style ensures that strategies are digestible as well as sustainable, addressing both immediate challenges and long-term goals. 

Image of Dr. Jenny Peters

About Dr. Jenny Peters

I’m Dr. Jenny Peters, founder and principal advisor of Jaybird Advisors.


This consulting practice combines my extensive leadership experience with a fresh, innovative approach to problem-solving. As organizations face an increasingly dynamic environment, I bring creative, customized strategies that are designed to move the needle and create sustainable growth. 


With a doctorate in Organizational Leadership from Marian University, I combine academic expertise with hands-on leadership experience to help organizations and the people that run them create cultures that face and embrace challenges. And I don't do it alone. I'm thrilled to partner with some of the brightest thinkers and most brilliant consultants, who also happen to be really wonderful people.


I’ve spent over 25 years working in both public and private sectors, including 10 years leading from the C-suite at one of the largest nonprofit organizations in Indiana. I’ve built a reputation as an innovative thinker and partnership maker – creating new businesses, entering new markets, and helping raise millions of dollars for those in need. 


I’m also a strategist and storyteller at heart. 


Personal & Professional Credentials: 

  • 10 years as chief strategy officer & 15 years as an award-winning marketing executive
  • Professor for doctoral & graduate students in both leadership & strategy
  • Bachelor’s in PR, Master’s in Adult Education & Training, Doctorate in Leadership
  • Registered yoga teacher with a personal practice extending over 20 years
  • Speaker at international & national conferences; facilitator for dozens of board & leadership planning sessions/retreats; emcee experience in audiences of 1,000+
  • Mom to Riley, Reese, Jackson & Bryson. Wife to Brian. Constantly at the mercy of our family dog, Jo.
  • Person of faith – accepting and inclusive of all
  • Follow me on LinkedIn

Who is Jaybird?

 Jaybird was my dad’s nickname. Together with my mom, they instilled a set of Midwest values in me through the way they lived their lives. 

If I could boil it down to two key concepts it would be these: 

Work hard. Help people. 


And that is what I aspire to do through the work this firm accomplishes. 

Let's Work Together

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